It's been a while since I've written about the Duke and Duchess of Sussex, but it's not because they've been idle. They've launched their new Archewell website, released their first podcast on Spotify, and announced that they would not be re-establishing a social media presence - supposedly to protect their valuable content. Regular articles are placed in the Daily Mail and the New York Post about the Sussexes' doings, in particular about their relationship with the portions of the Royal Family that have remained in Britain. There's only one problem: nobody cares. The coverage is driven by supply, not demand. Selling people something they don't want to buy You can see it in the number of comments on Daily Mail stories about the Sussexes, which are way below the numbers attracted at the time of Megxit, which took place almost precisely one year ago. Yet the bots play on, delivering new puff pieces about the Sussexes almost every day. Presumably approv