Is this Deja Vu or does it just Feel that Way?

 I know things take a while for deals to be finalized but it just feels like there has never a point in time where the talk is not of how they, or she/he, are/is ready to step into a spotlight, do something, may be paid for it and slay the opposition which doesn't appear to be exist in these articles.  The deals are always what others would drool over.  And oddly often very vague on details other than big money.  And endless opportunities in all directions.  These articles seem to be sprinkled everywhere like glitter.  It's always glory and money around the next corner.  The next deal.  That's the one which will pay out without mention of the last one.  Rinse.  Repeat.

It started with the same kind of talk when they left the royal family.  It was/is always how much money is possible and that the choices are wonderful for them.  Maybe that is why it feels like this is a lecture to us and not conversation with us.  At this point, I think we know the talking points pretty well.

The Royal Family does do publicity but it feels like it has a softer or quieter sound to it.  Existed but understated?  While the duo's always seems louder or more of it.  Perhaps it was because they were all new and shiny back then.  Or not.  

But, but, but ... by now, they have a track record of how the various opportunities have played out which never seemed to have the walk into the sunset moment it was projected to have.  So I'm still not certain on what basis all these huge number deals are calculated (new math?).  

And, I suspect, that for a lot of Hollywood, the people who want to meet them to say they have met or try to pitch something, have done so by now.  And if they haven't (by now), probably are not rushing to clear their calendar in hopes there is an opening which can be worked out mutually.  

This time it is where she can come back and influence the world and make rock star money for less than the time of a single band set.  He seems to not be part of the deal.  That's kind of new. It will be interesting to see how that plays out short and long term for both of them.

But the question becomes: Ok. So why is this push different than all the others in the past?  How will that change the profitability this time?  What is that number based on?  and how was that calculated?  Companies appear to be being more careful about how and what they back financially (post Bud Light).  They tend to be looking more for hard numbers to back up the ad people's projections.  

Once you get past that, the problems become what are the long and short term plans?  Who is driving those trains?  And how much is their cut?  Because sustaining something is an endless loop of "what to do next?" as well as "how do I retain freshness?" which needs an experienced eye and has feelers out to  the changing whims of the world.

The other problem is that all these influencers (existing) and the wanna-bes have you in their sights.  And they want your numbers and the money you are bringing in.  You have to be hungrier than they are.

So one needs to be relentless in being driven as each moment or a wrong step could drop you closer to the leading pack on your trail.  You have to be able to move past an oops and lead the public into the next "thing" you are pushing without missing a beat.  You have to handle it well publicly as well as privately with your team.